White Diamond Partners with Daytona Turkey Run

White Diamond Partners with Daytona Turkey Run



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White Diamond Partners with Daytona Turkey Run

Leading Detail Product Company Partners with Largest Classic Car Show and Swap Meet


Daytona Beach, Florida (February 23, 2017)White Diamond, a company offering a superior line of detailing products, will be the presenting partner of the 2017 Spring Daytona Turkey Run in March and Daytona Turkey Run in November.  This year represents the 28th annual Spring Turkey Run which is held on Friday, March 24 through Sunday, March 26. The 44th annual Daytona Turkey Run is held on Thanksgiving Day, Thursday, November 23 through Sunday, November 26. Both shows take place on the infield of the Daytona International Speedway in Daytona Beach, Florida.


Activities for the upcoming Spring Turkey Run event include thousands of classic and custom cars for show and sale, including the Turkey Run Car Corral, where would-be car sellers can park their vehicles and strike up negotiations with potential buyers walking the aisles. The event also features the massive Turkey Run Swap Meet, with vendor spaces filled with auto related products. There is also great food and drink, live musical entertainment, celebrity guests from the TV show “Counting Cars,” a free Kids Fest, Soundcrafters car audio sound quality competition and so much more!


“White Diamond is a long time sponsor of the Daytona Turkey Run. We are thrilled to now be the Presenting Sponsor. This event is a wonderful opportunity for us to reach people from all over the world and share our incredible detailing products,” said White Diamond President Kevin White.


White Diamond will have a display of their auto detailing products at the Daytona Turkey Run. Attendees will be given a chance to test the complete line of superior White Diamond products throughout the weekend. The White Diamond product line includes a Metal Polish and Sealant, a Multi-Purpose Quick Detail, a Multi-Purpose Diamond Dressing, and Black Pearl Paint Protectant.


“White Diamond is truly an industry leader in the field of detailing products,” said Barbara Kelly, General Manager for Daytona Turkey Run. “This partnership was a great fit from the start. The products they represent complete the picture of quality that we want our guests to experience at this event.”


Pre-sale tickets to the event are available at www.turkeyrun.com or on the Turkeyrun Facebook page. General admission tickets are also available on-site at the Speedway beginning Friday, March 24.  Admission is $10.00 per day Friday and Saturday or $5.00 on Sunday.  Children 11 and under free.



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  • Where they are available to purchase - White Diamond Detail Products are available online at Walmart and both online and in store at Advanced Auto Parts, O’Reilly Auto Parts, Auto Zone and Car Quest.




The Turkey Run was created in 1974 by the Daytona Beach Street Rods association. In 1989 the Daytona Beach Street Rods association partnered with the Daytona Beach Racing and Recreational Facilities District and found a permanent home in the infield of the Daytona International Speedway. In 1990, building on the success of the Turkey Run, the Spring Daytona Turkey Run was created. Currently the Spring Daytona Turkey Run, held annually the 4th weekend in March hosts more than 2,000 vintage, classic, custom, muscle and racecars and trucks for show and sale and the Daytona Turkey Run, held over Thanksgiving weekend welcomes over 7,000. In addition, guests are treated to a massive swap meet in which vendors sell and trade hard-to-find auto parts and accessories, Artisan Alley, entertainment and a full midway of food vendors. In its history, more than $10 million of profits from the Daytona Turkey Run have funded charitable organizations as well as many local programs, projects and recreational facilities. For more information, visit www.turkeyrun.com.