Our Story

The Wilson family own and operate the company that formulates and distributes White Diamond Detail Products. The brand started in 1999 in their home basement with one product – the metal polish – where bottles were filled by hand, one at a time. Since then, White Diamond has grown from a true grassroots approach, by going to truck and motorcycle trade shows, giving personal demonstrations to potential buyers. The company’s first retail outlet was the Iowa 80 Truckstop, the World’s Largest Truckstop, located in Walcott, Iowa.

Six years ago, the metal polish hit the shelves of major retailers and simultaneously three other products were born: Black Pearl Paint Protectant, Multi-Purpose Quick Detail, and Multi-Purpose Dressing. White Diamond Detail Products are proudly made in the heart of the Midwest with distribution across the United States and in select countries internationally.

In 2016, the White Diamond Detail Products team pitched the product line to Wal-Mart executives in Arkansas and were successful in gaining shelf space in the automotive departments of 2,400 Wal-Mart stores. They are also sold at the top auto product retailers –  Advance Auto Parts, Auto Zone, and O’Reilly Auto Parts.

But the people behind White Diamond Detail Products are not resting on their past success. Through their continuing efforts, and their growing ranks of loyal customers, White Diamond continues to grow, gaining recognition among car, truck, boat, and motorcycle enthusiasts as one of the top lines of detail products on the market.

Check out our good friend and loyal White Diamond Detail Products user Robert Barnette's truck the Fat Boy Boogie. 


See what our metal polish did for Ben's exhaust tips!

"Since removing the catalytic converters from my exhaust system, I haven't been able to get my exhaust tips to shine as before. After using many similar products, I gave White Diamond a try. After my first use I was astonished with the results. Not only did White Diamond remove all the build up and grime, it also made the exhaust tips shine better than new. It also makes it easier to keep clean as the exhaust build up doesn't stick as good as it did before. White Diamond is the only metal cleaner that I will be using now and in the future!"  — Benjamin Chapman from North Carolina

Benjamin Chapman from North Carolina


Check out more testimonials!

The team at White Diamond Detail Products believe  that whether you drive a classic car or a family car, a motorcycle used for work every day or cruisin’ on the weekends, a truck for haulin’, or a boat for relaxing, your ride deserves to be treated like a diamond – the diamond you uncover with White Diamond Detail Products.

Team photo